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Pet Humidifier
Brand
Homedics
Project Type
Social Media, Video
Brief
Create a series of engaging social media video assets to promote a humidifier, with a focus on pet owners as a key audience segment.
Challenges
There was no budget for new product or lifestyle shoots, and the project had a tight turnaround. The videos needed to combine 3D product visuals with lifestyle content, including pet integration, while still appearing natural and location-based.
Outcome
I used 3D rendering to create high-quality product visuals, compositing them over video backplates to simulate real-world usage. This approach allowed for greater creative control, and pets could be included through careful selection of stock footage and editing, helping the final content feel like it was shot on location without the cost of a live shoot.
Reception
The videos were well received internally, with particular praise for how convincingly the final footage appeared to be filmed on location. The campaign successfully captured attention and added a lifestyle feel to a technical product.
