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Bathroom Scale Launch Video
Brand
Homedics
Project Type
Video, 3D
Brief
Produce a product video to support the launch of a new range of bathroom scales, with the goal of elevating their perception beyond standard utility items and positioning them as design-led, lifestyle products.
Challenges
The available footage from the photoshoot lacked dedicated product focus or supporting B-roll, making it difficult to highlight features clearly. Additionally, the video needed to maintain a consistent visual style across three different scale models.
Outcome
I used Blender to create 3D renders for each scale, allowing for clean, detailed product shots that filled the gaps in the live-action footage. These were then integrated with the lifestyle clips to create a coherent and visually engaging video. I incorporated a dynamic moving frame to guide the viewer’s attention and highlight key product features throughout.
Reception
As a recent project, performance data is still emerging, but initial internal feedback has been very positive. The marketing director noted that the final video "clearly hit the brief," and the approach has been well received across the wider team.
