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Super League Rugby
Brand
Homedics
Project Type
Advertising, Motion Graphics
Brief
Develop animated pitch-side hoardings for Super League Rugby matches, capitalising on a last-minute opportunity to fill a vacant advertising slot.
Challenges
The project required a fast turnaround, with multiple format sizes needed for various stadium screens. The design had to work within long, narrow display areas, using brand colours while ensuring clear readability both in-stadium and on televised broadcasts.
Outcome
I focused on bold, simplified visuals paired with strong, legible typography to maximise impact and clarity. To elevate the visuals without overwhelming the limited space, I incorporated 3D elements with subtle perspective shifts, adding depth and interest while keeping the message clean and uncluttered.
