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Anniversary Wallpaper
Brand
Salter
Project Type
Illustration
Brief
Design a heritage-style wallpaper to celebrate Salter’s 260th anniversary, with the goal of blending brand identity with a timeless, decorative aesthetic.
Challenges
The design needed to be seamless and suitable for use at various scales, while subtly incorporating visual elements tied to Salter’s rich history and brand identity.
Outcome
Drawing inspiration from traditional William Morris patterns, I developed a floral-based design that included hidden brand references. such as the Salter Knot, a scale dial integrated into the daisy centre, and an ‘S’ subtly woven into the leaves. The result was a pattern that felt classic and decorative at first glance, with branded details revealed on closer inspection.
Reception
The project was well received internally, with positive feedback on both the concept and execution. Although the original rollout was impacted by COVID-related event cancellations, the design was successfully repurposed for use in social media campaigns, ensuring the work still reached a public audience.
